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“The Thing Called Love” is one of a thousand curious marketing stories in the history of the film business. It was directed by Peter Bogdanovich, who had a string of big hits and critical favorites in the 1970s – “The Last Picture Show,” “What’s Up, Doc?” and “Paper Moon,” and then again in the ’80s hit with “Mask.” (Bogdanovich is also known as a film historian who conducted extensive interviews – and had friendships – with legendary directors like Orson Welles and John Ford. And as the lover of the tragic Dorothy Stratten.) In August 1993, there was a press screening for “The Thing Called Love,” a showbiz-insider movie about wanna-be country music singer-songwriters pursuing their dreams in Nashville. The music genre was exploding in popularity around the country at the time. It starred the long-established River Phoenix, who would sadly be dead of a drug overdose in a couple of months, and up-and-comers Samantha Mathis (“Broken Arrow”), Dermot Mulroney (“My Best Friend’s Wedding”) and Sandra Bullock. All the Salt Lake-area critics assumed the film would be opening wide. I was a bit surprised when I was offered a phone interview with Bogdanovich – granted, he hadn’t had a hit in a while, but still … Anyway, he called and I’ve pasted in the transcript from the interview below. The Standard-Examiner, Salt Lake Tribune and Deseret News published interview stories the day the film opened in local theaters. But it turned out the film was being test-marketed in Utah only – it didn’t open wide until a month or so later, if memory serves. The studio had decided to test-market it in a region friendly to country-western music to see how it would play. I don’t think it made much money here, and it bombed nationally later on, even with the curiosity surrounding the tragedy of River Phoenix’s O.D. (Incidentally, Phoenix overdosed in Los Angeles during a break from filming a movie, “Dark Blood,” in Utah – a movie that was never finished or released.) Here now is the interview with Peter Bogdanovich, who was a lot of fun to speak with.
Don Porter: I SAW THE FILM LAST WEEK AND THIS SEEMS TO BE ONE OF THOSE RIGHT-FILM-AT-THE-RIGHT-TIME SORTS OF MOVIES.
Peter Bogdanovich: “Boy, I hope so, Don.”
SEEMS MAYBE IT'S SORT OF RIDING THE WAVE OF COUNTRY MUSIC POPULARITY. HOW MUCH DID THAT PLAY IN YOUR DECISION TO BECOME INVOLVED WITH THE FILM?
“I like country music; I always have. I mean, always – ever since 1970, when I went to Nashville -- when I was preparing ‘Last Picture Show’ I went to Nashville to meet with some country-western singers to get to know more about country music because I wanted to use it in the movie. And I sort of fell in love with it then, and have used it in five or six pictures since then.